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1 cultural globalization
соц. глобализация культуры ( процесс сближения национальных культур)See:Англо-русский экономический словарь > cultural globalization
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2 globalization
сущ.тж. globalisation1) эк., соц. глобализация, всемирное распространение (распространение действия того или иного фактора за пределами той или иной государственной территории, сферы деятельности)the globalization of American youth culture — всемирное распространение американской молодежной культуры
Ant:economic integration, economic globalization, financial globalization, cultural globalization, political globalization, Albrow, Martin, Albrow, Martin, Albrow, Martin, Albrow, Martin, Albrow, Martin, Albrow, Martin, Albrow, Martin, Albrow, Martin, Albrow, MartinSee:2) эк., соц. глобализация (расширение связей между различными частями мировой системы; можно говорить об экономической глобализации, культурной глобализации и т. д.)See:economic integration, economic globalization, financial globalization, cultural globalization, political globalization, Albrow, Martin, Albrow, Martin, Albrow, Martin, Albrow, Martin, Albrow, Martin, Albrow, Martin, Albrow, Martin, Albrow, Martin, Albrow, Martin* * *. Тенденция к образованию всемирной инвестиционной среды и интеграция национальных рынков капиталов . Инвестиционная деятельность .* * *процесс международного масштаба, который стал возможен благодаря инвестициям на финансовых рынках -
3 globalization
Gen Mgtthe creation of international strategies by organizations for overseas expansion and operation on a worldwide level. The process of globalization has been precipitated by a number of factors including rapid technology developments that make global communications possible, political developments such as the fall of communism, and transportation developments that make traveling faster and more frequent. These produce greater development opportunities for companies with the opening up of additional markets, allow greater customer harmonization as a result of the increase in shared cultural values, and provide a superior competitive position with lower operating costs in other countries and access to new raw materials, resources, and investment opportunities. -
4 culture jamming
соц. культивирование*, культурное сопротивление*, создание культурных помех* (использование элементов популярной культуры, часто рекламы, для создания альтернативных символов, высказываний, плакатов и т. д., оказывающих идеологическое воздействие на людей; термин был впервые использован группой активистов Negativland)Syn:sniggling, culture jam 1.See: -
5 homogenisation
сущ.а) общ. (приведение чего-л. разнородного к состоянию однородности)б) рекл. (cмешивание данных по отклику на рекламу, в результате чего различия в отклике на отдельные составляющие рекламной кампании не могут быть выявлены из-за того, что эти составляющие не получили соответствующих идентификаторов)See:в) соц. ( исчезновение различий между культурами)See: -
6 Westernisation
сущ.соц. вестернизация (постепенное усиление влияния культуры развитых капиталистически стран (США и Европы) на культуту стран остального мира)See: -
7 Language
By 2009, the Portuguese language was spoken by more than 210 million people and the number of Portuguese-speakers exceeded the number of French-speakers in the world. Seven countries have Portuguese as the official language, Portugal, Brazil, Cape Verde Islands, Guinea- Bissau, São Tomé and Príncipe Islands, Angola, and Mozambique. Overseas Portuguese, who number 4 million, reside in another two dozen countries and continue to speak Portuguese. There are distinct differences between Brazilian and Continental (Portugal) Portuguese in spelling, pronunciation, syntax, and grammar, but both versions comprise the same language.Next to Rumanian, Portuguese is the closest of the Romance languages to old Latin. Like Gallician, to which it is intimately linked as a colanguage, Portuguese is an outgrowth of Latin as spoken in ancient Hispanica. It began to appear as a distinct language separate from Latin and Castilian in the ninth century, and historic Portuguese made its full appearance during the 12th and 13th centuries. Major changes in the language came under the influence of Castilian in the ninth and 16th centuries, and there was a Castilianization of Portuguese culture during the 1580-1640 era of Spanish rule of Portugal and its empire.The cultural aspects of Portugal reasserting her sovereignty and restoring national independence was a reaction against Castile and Castilianization. In language, this meant that Portugal opened itself to foreign, but non-Hispanic influences. In the 17th, 18th, and 19th centuries, French culture and French language became major influences enriching the Portuguese language. In international politics, there continued the impact of the Anglo- Portuguese Alliance, a connection that has been less cultural than political and economic. For all the centuries of English influence in Portugal since the late 14th century, it is interesting how little cultural influence occurred, at least until recently, and how relatively few words from English have entered the language. With the globalization of English, this began to change in the late 20th century, but there remain many more loan words from Arabic, French, and Italian. -
8 Americanization
сущ.тж. Americanisation1) обр., пол., ист. американизация (процесс обучения иммигрантов в США английскому языку и американскому образу жизни; активные действия в этой области начали предприниматься в первой четверти 20 в., особенно после российской революции)See:2) соц., пол. американизация (распространение американской культуры в других странах; одно из проявлений глобализации)See: -
9 multiculturalism
сущ.соц. мультикультурализм, многокультурность, многокультурие (исследование и пропаганда плюрализма культур, культурных различий между обществами; течение, обратное культурной унификации и универсализации современных обществ; предполагает защиту культурного многобразия и прав малочисленных этнографических групп)Syn:See: -
10 glocalization
Gen Mgtthe process of tailoring products or services to different local markets around the world. Glocalization is a combination of globalization and localization. Improved communication and advancements in technology have made worldwide markets accessible to even small companies but, rather than being homogenous, the global market is in fact made up of many different localities. Success in a globalized environment is more likely if products are not globalized or mass marketed, but glocalized and customized for individual local communities that have different needs and different cultural approaches.
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